Just a wee rant about one of Progessive (insurance)'s commercials I've been hearing a lot on the radio lately. They end it with something like "If they're this helpful
before you're a customer, imagine how helpful they'll be afterwards"; an attempted
a fortiori construct. Clearly, as advertisers, they know they're lying (and not just because their lips are moving); if not they're stupider than even I could imagine. It's not that that annoys me; it's the pure brazen barefacedness of it all. Like a politician, all insurance companies care about after they have your (vote, money) is (re-election, renewal)—i.e. getting more money—and minimizing the amount of money they have to shell out, i.e. keeping the money they've already got. The statement is backwards: they work hard
until they get you as a customer—not after. I also don't mind the fact of it; of course they want to make money, they're a business, that's their job. And unfortunately the claim is too airy to sic the gutted remains of any truth-in-advertising laws on them.
Then Aslan turned to them and said:
"You do not yet look so happy as I mean you to be."
Lucy said, "We're so afraid of being sent away, Aslan. And you have sent us back into our own world so often."
"No fear of that," said Aslan. "Have you not guessed?"
Their hearts leaped and a wild hope rose within them.
"There was a real railway accident," said Aslan softly. "Your father and mother and all of you are—as you would say in Shadow-Lands—dead. The term is over: the holidays have begun. The dream is ended: this is the morning."—The Last Battle, chapter XVI: Farewell to Shadow-Lands, C. S. Lewis.